“Media texts rely on cultural
experiences in order for audiences to easily make sense of narratives.” Explain
how you used conventional and / or experimental narrative approaches in one of
your production pieces.
I am going to deliberate theories of
narrative in relation to my advanced portfolio. I plan to produce a music video
for Ed Sheeran’s song ‘Autumn Leaves’.
During the creation of my version of ‘Autumn Leaves’, I will look at
Vernallis’ theory that music videos are constructed
around four concepts – Narrative, Editing, Camera Movement, and Diegesis. After evaluating
the lyrics of the song, I discovered that it was a melancholic song about
loosing someone close to you, and experiencing life without them. It also
suggests that we think life is plain and simple until it is shaken up by
something unexpected and sudden, such as a death. Therefore, I have decided to
create a narrative video as it will allow me to tell a story based on the
performer’s struggle coming to terms with the loss of a loved one. The story
will highlight the memories of two best friends and therefore will include a
variety of flashbacks, however the main focus will be on the protagonist’s
adaption to a life without them. The camera movement in my video will be an
important aspect as I will need to capture the performer’s emotions correctly.
I plan to use high angle shots on the performer by herself, as it will connote
the idea that she feels less powerful without her best friend by her side.
However, I will go against Vernallis’ theory that ‘there is not
necessarily a balance between narrative and performance’ as I do not plan to
use a huge aspect of performance as I will that it would take away the heavy
emotion in the narrative, and would also harden the audience’s ability to
connect with the story if I kept jump cutting to an artist performing the song.
However, there may be some points in the video where the performer will mime a sentence
or two from the song as if she is saying it to herself. For example ‘Do you
ever wonder if the stars shine out for you?’ as this will further highlight
what she is feeling following the loss.
Andrew Goodwin is another theorist of whom I have researched, and he
believed there was a relationship between the music and visuals. My music video
will support this, as there will be points in the video where what is happening
on screen will match the lyrics of the song. For example, the lyrics ‘yesterday
you were here with me’ will play over a flashback of the two best friends to emphasise
the loss in the performer’s life, but also accentuate much happier times which
is how the performer is choosing to remember her friend.
I am choosing to ignore Vernallis’ theory that ‘Something drives the
video forward, but often it is not the narrative’ as I feel that the ability to
tell a story simply through the narrative will connect more with my ‘indie’
target audience as they prefer things to be modest and meaningful rather than
over the top performances which are generically used in ‘pop’ videos.
My narrative will not comply with Todorov’s five stage narrative
structure. His first stage is ‘equilibrium’ which is essentially where
everything is good, however my music video will start with a close up of the
performers face, in order to capture the sadness she is feeling, which
therefore disagrees with his theory. He then goes on to say that there is a
something happens that ‘disrupts the equilibrium’ however my video will not
include a disturbance of any kind as it is about the performer being able to
progress with her life and to always remember her friend in a cheerful and
blissful way, eventually leading to a kind of resolution where she is able to
move forward with her life.
To conclude, I will be creating a music
video mostly based on a narrative structure, which will support Vernallis’
theory of the four concepts and Andrew Goodwin’s linking visuals to lyrics, but
goes against Todorov’s theory on narrative structure and another of Vernalls’
theories about performance driving the video forward.
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